Who we are
Underdog Studios Oyun Teknolojileri Anonim Şirketi (“Underdog Studios”, “Underdog”, “we”, “us” or “our”) is a game developer and publisher incorporated in the Republic of Türkiye. We create games for mobile devices and the web, together with related websites, content and online services (collectively, the “Services”).
Underdog Studios Oyun Teknolojileri Anonim Şirketi
Ehlibeyt Mah. Tekstilciler Cad. No: 35 İç Kapı No: 7, 06520 Çankaya / Ankara, Türkiye Ankara Trade Registry No: 551794 · DUNS: 349550128 · Incorporated: 7 October 2026 Privacy enquiries: privacy@underdog.gsUnderdog Studios is the data controller of your personal data, unless stated otherwise below. This Privacy Policy explains which personal data we process when you use our Services, why we process it, who we share it with, and the rights and choices you have. We process personal data in line with the Turkish Personal Data Protection Law No. 6698 (“KVKK”), the EU and UK General Data Protection Regulation (“GDPR”) where applicable, and other privacy laws that apply to you.
The information below is presented by category. For each category we list the personal data involved, the legal basis we rely on and the purposes for which we use it.
1. Which personal data we process and why
A. Information you give us directly
When you use our Services you may provide personal data to us directly, for example when you install and start one of our games or contact us. We store this data on our systems and use it for the purposes described in this policy. The data we collect depends on the Services you use and may include:
Personal data
- Identification data (first name and surname)
- Transaction security data (IP address, device make and model, operating system and version, device language, user ID, record of your acceptance of our terms)
- The platform you use (e.g. Apple App Store, Google Play)
- Your country or region
- Links to your social network profiles and your social network ID
- Purchase information (user ID, amount spent, package details)
Legal basis
Purposes
- Providing the Services and creating your in-game account
- Protecting our rights, meeting legal obligations, resolving disputes and managing agreements with third parties
- Keeping our operations secure, preventing fraud and illegal activity, and enforcing our Terms of Service
- Handling player communications and launching new products
- Protecting the safety of our players
- Cooperating with public authorities where lawfully required or permitted
B. Information generated when you use the Services
As you play and interact with our Services, we collect information about how you use them:
Personal data
- When and how long you play
- Which game features you use
- Other players you interact with
- Your progress and levels reached
- Gameplay activities and events you take part in
- Advertising performance data (e.g. ad clicks)
- Device information (IP address, resettable advertising identifiers such as IDFA, and de-identified persistent identifiers such as a hashed Android ID)
- Summaries of your in-game activity
- Survey responses
- Parental information, where provided
Legal basis
Purposes
- Understanding player habits and preferences
- Improving player satisfaction and our Services
- Ensuring business continuity and running our business
- Marketing, research, analytics and, with your consent, personalised advertising
If you use communication features in our Services to talk to or share content with other players, we also process what you communicate or share:
Personal data
- Participation in player forums or message boards
- Your public posts and comments
- Private messages or invitations to other players, sent on our websites or in-game
- Chats with other players
- Drawings or other content you create and post
Legal basis
Purposes
- Managing player communications
- Protecting our rights, meeting legal obligations and resolving disputes
- Security, fraud prevention and keeping players safe
- Improving player satisfaction and ensuring business continuity
- Cooperating with public authorities where lawfully required or permitted
C. Information from connected third-party platforms
If you play our games or access our Services through a social network such as Facebook or Google, or another third-party platform, we may receive certain personal data from that platform. What we receive depends on the game, your privacy settings on that platform and, where relevant, your friends’ privacy settings:
Personal data
- Identification data (first name, surname, gender)
- Transaction security data (IP address, game achievements, your social network user ID, which may be linked to your public profile)
- Contact data (email address)
- Your region
- Your age range
Legal basis
Purposes
- Helping you connect and play with people you know
- Security, fraud prevention and keeping players safe
- Running our business and protecting our rights
- Improving player satisfaction and ensuring business continuity
- Cooperating with public authorities where lawfully required or permitted
When you connect through a third-party account or platform, we recommend that you also read that platform’s terms and privacy policy. Please visit the platform directly to see what information it shares with us and which privacy options it offers.
D. Cookies, SDKs and similar technologies
Our games and websites may use cookies, software development kits (SDKs) and similar technologies, such as device identifiers, to recognise you or your device across our Services and third-party services, including for advertising. Through these technologies we may process:
Personal data
- IP address
- Device type and platform (e.g. iOS or Android)
- Operating system version
- Device identifiers, such as IDFA or Android Advertising ID (AAID)
- Browser type and language
- Referring and exit pages and URLs, landing pages and domain names
- Clicks on, and time spent with, app features or web pages
- Pages viewed and the order in which you viewed them
- Your progress in our Services and the date and time of activity
Legal basis
Purposes
- Running our business and keeping our operations secure
- Preventing fraud and illegal activity
- Marketing, research, analytics and personalised advertising (with consent)
- Personalising, improving and optimising the Services
- Cooperating with public authorities where lawfully required or permitted
If you play our games on a mobile device, we may also process information about our games and other apps on your device that include our Services, based on our legitimate interest in running our business, improving and securing our Services, and launching new products.
This website (underdog.gs) does not use advertising or analytics cookies.
3. Your rights
Depending on where you live, data protection laws give you rights over your personal data. In some regions these rights may also be exercised by a legal representative on your behalf. We will respond within the time limits set by applicable law.
Subject to legal exceptions, you have the right to:
- learn whether we process your personal data and access it;
- have inaccurate or incomplete personal data corrected;
- have your personal data deleted, unless we need to keep it for a justified reason such as a legal obligation;
- restrict the processing of your personal data;
- object to the processing of your personal data;
- withdraw your consent where processing is based on consent;
- receive certain personal data in a portable format;
- learn about third parties to whom your data has been transferred, domestically or abroad;
- object to outcomes arising solely from automated processing that affect you negatively;
- claim compensation for damage caused by unlawful processing; and
- give us instructions on how your personal data should be handled after your death, where local law allows.
If you uninstall our games, we stop collecting personal data through them, and game data stored on your device, including your progress, may be lost. Personal data collected before you uninstalled may still be processed as described in this policy. Resetting your device’s advertising identifier will make you appear to us and our advertising partners as a new user, unconnected to your previous activity.
To close your account, disconnect any linked Facebook, Google or other third-party accounts from our games and uninstall the games from your devices, or contact us. Closing your account permanently removes your game progress and any unused virtual items, which cannot be restored. Personal data collected before closure may still be processed as described in this policy.
If you enable push notifications, our apps may send you updates and other relevant messages. You can turn these off at any time in your device settings.
4. International users
Our Services are available worldwide, so your personal data may be processed outside the country where you live, where data protection laws may differ. We rely on appropriate legal mechanisms to make sure such transfers are lawful.
A. Türkiye
If you are in Türkiye, Underdog Studios processes your personal data as data controller under KVKK. You may exercise your rights under Article 11 of KVKK by contacting us as described in Section 8. Transfers of personal data abroad are carried out in accordance with Article 9 of KVKK.
B. European Economic Area, United Kingdom and Switzerland
If you are in the EEA, the UK or Switzerland, we process your personal data in accordance with the GDPR, the UK GDPR and applicable local law. We take appropriate measures, such as standard contractual clauses, to make sure transfers of personal data outside these regions meet legal requirements. You also have the right to lodge a complaint with your local data protection authority.
C. United States
If you live in California, you may have additional rights under the California Consumer Privacy Act (subject to certain limitations), including the right to (1) know the categories and specific pieces of personal information we collect, use and disclose; (2) request deletion of your personal information; (3) opt out of the sale or sharing of your personal information, if any; and (4) not be discriminated against for exercising these rights. Residents of Nevada and other US states may have similar rights, including the right to opt out of the sale of certain information.
D. Canada
If you are in Canada, we process your personal data in accordance with applicable Canadian privacy laws and as described in this policy.
You can exercise any of these rights using the contact details in Section 8.
5. Security of your information
We use reasonable and appropriate technical and organisational measures to protect the security, integrity and confidentiality of your personal data, and in particular to protect it from accidental or unlawful destruction, loss, alteration, and unauthorised disclosure or access.
If you access our Services through another account, such as a social network, please keep that account secure as well.
6. Children
Our Services are not directed at children. By “children” we mean anyone (a) under 12 years old or (b) between 12 and 18 years old who is below the age at which they can validly consent to the processing of their personal data under applicable law. We follow the minimum age rules of individual countries when deciding at what age players may access certain features.
Children may not use our Services, and we do not knowingly collect personal data from children. Some Services may ask for your age before you can continue. If we learn that we have collected personal data from a child without a valid legal basis, we will delete it promptly. A parent or guardian of a child under 12 who has provided us with personal data may ask us to delete it. Please contact us if you believe we are processing a child’s personal data. If we learn that a user is a minor, we may adjust how we process their personal data to comply with applicable law.
Where available, parents can manage chat, in-app purchases and other features through the parental controls in a game’s settings.
7. How long we keep your information
We keep personal data only for as long as strictly necessary for the purposes for which it was collected, and as required by applicable law, including tax and accounting rules.
When the purpose or the applicable retention period ends, we delete or anonymise the personal data.
Once its main purpose has been served, certain personal data may be archived for limited purposes such as investigating and prosecuting criminal offences, litigation, or accounting and tax requirements. Archived data is subject to strict access restrictions.
8. Contact us
You can send requests regarding your personal data to us in any of the following ways:
- in person, at our office, with a valid identity document;
- by post, with your wet signature and a copy of your identity document, to Underdog Studios Oyun Teknolojileri A.Ş., Ehlibeyt Mah. Tekstilciler Cad. No: 35 İç Kapı No: 7, 06520 Çankaya / Ankara, Türkiye; or
- by email to privacy@underdog.gs, with your request signed by secure electronic signature or mobile signature, or sent from the email address registered with us.
Please state your request clearly and attach any relevant information and documents. Requests must relate to the applicant personally. If you are acting on behalf of someone else, you must be specifically authorised to do so and provide documentary evidence (such as a special power of attorney). Requests submitted by unauthorised third parties will not be processed.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. If we make material changes, we will make reasonable efforts to let you know, for example through a notice in our games or on our website, or by email if you have registered one with us. We encourage you to review this page periodically. If you would like a copy of a previous version, please contact us.